A 30-second spot arrives during the postgame awards broadcast, when the game's Most Valuable Player will be awarded the all-new Cadillac CTS sedan.and a sponsorship announcement.
The commercial, by Brand Architecture International, New York, will continue the "Onward. Upward" campaign that began last year.
This year marks the fourth Super Bowl for
Last year, Hotjobs ran one in-game spot and three pre-game commercials. Brand Architecture is the new name of Weiss Stagliano Partners.
Yahoo! Dec. 12 offered to buy Hotjobs for about $436 million in cash and stock, perhaps scuttling acquisition hopes by TMP Worldwide, parent of Monster.com.