The Post's article was based upon data released by mobile-app
research company AppData. That data suggested that Instagram's
daily average users had
decreased to 12.4 million today from 16.4 million last
Wednesday -- two days after Instagram described the controversial
new terms of service.
As others pointed out, however, AppData only tracks Instagram
users who connect their accounts with their Facebook accounts, a
subset of Instagram users that doesn't necessarily reflect the
whole. The reported decline also came days after Instagram had
already backtracked. And the service's rank in the Apple App Store has actually
increased, suggesting that Instagram has seen a surge in new users.
It was ranked
No. 10 on Friday, up from No. 22 a week earlier.
BuzzFeed argued Friday that there are
reasons to believe there was a decrease in Instagram users --
"albeit a much smaller one." Flickr, Yahoo's photo-storing and
-sharing service, saw a jump in daily average users soon after the
Instagram outcry, it pointed out. BuzzFeed's own Instagram account
also saw a small loss in followers on Dec. 18, the first dip since
BuzzFeed began tracking it.
Flickr has seen a steep decline in its App Store rank, however,
while Instagram's has risen. Flickr is currently ranked a dismal
No. 215 in the Apple App Store, after being ranked 32nd on Dec. 18,
the day Instagram introduced the new terms of service.