CBS Buys, Names Clicker Founder Lanzone to Head CBS Interactive

Clicker Offers Program Guide for TV Shows Available Online

By Published on .

CBS Interactive has acquired Clicker Media, a program guide for TV shows available online, and named Clicker founder and CEO Jim Lanzone president of CBS Interactive.

Mr. Lanzone succeeds Neal Ashe, who announced he'd leave the post in December. Mr. Lanzone was previously CEO of prior to its sale to IAC. After Ask, Mr. Lanzone was entrepreneur-in-residence at RedPoint Ventures, where he raised money to found Clicker in early 2009. Clicker has now amassed $19 million through two rounds of venture funding, including Benchmark Capital.

"In just over a year, Jim has created one of the leading navigation and discovery tools for video programming on the internet," said Leslie Moonves, president-CEO of CBS Corp., in a statement. "Clicker's products and proprietary technologies add firepower to our existing portfolio of entertainment properties, and if we can help grow Clicker to its full potential in the years ahead, the strategic value could be tremendous."

This acquisition suggests a new focus on online video and discovery for CBS. organizes video and shows available and offers extra features like what-you're-watching check-ins and a recommendation engine that creates personalized viewing guides. Clicker will join CBS Interactive properties including,, and had 440,000 unique visitors in January, while CBS Interactive sites had more than 85 million, according to ComScore. CBS reports has 2.5 million monthly users.

Terms of the acquisition were not disclosed.

This is the second time CBS Interactive has bought a startup venture and simultaneously brought its CEO aboard. In 2007 CBS paid $10 million for 10-month-old Silicon Valley company Dotspotter and brought on its founding execeutive, Anthony Soohoo, to be a senior VP of entertainment.

Most Popular
In this article: