The stars of DDB San Francisco's viral hit-which also earned Ad Age readers' pick as funniest viral video of the year, are now bringing their "skills" to your home, as part of a new "House Call" sweepstakes the brand will launch on Monday. Run out of L.A.-based Current, the contest starts on April 15 on the Liquid-Plumr Facebook page.
Liquid-Plumr's Hot Dirty Plumbers Come Knocking At Your Door
Weekly until May 20, the Clorox brand will award winners $1,000, along with a visit by two Liquid-Plumr hunks, who, it seems, will be there to just smolder, since the prize also includes four hours of various household fix-it services--from plumbing to furniture repair-- from a qualified professional. "Winners will enjoy the best of both worlds," said Jennifer McKnight, Clorox Marketing Manager for Drain & Toilet Businesses.
The prize offers a winner "help to stay on top of her project list and some fun and fantasy while she gets the job done." The integrated effort will feature a teaser video, digital and social components, as well as print and consumer promotions.
At the beginning of last year, Clorox introduced the beefy drain men via a highly suggestive TV spot [below] and online viral video out of DDB San Francisco and directed by (the aptly named) Clay Weiner of Biscuit promoting Liquid Plumr's new "Double Impact" product, which comes packaged with a handy drain snake. In it, a woman with pipe problems gets swept into a fantasy straight out of a Harlequin romance. In it, she's visited by not one, but two beefcake plumbers offering to help "snake her drain" and "flush her pipe."