Live Stream: The Federal Trade Commission's Native Advertising Workshop

Native Ads Go Under the Microscope in DC

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So-called "native" advertising goes under the microscope today in Washington, D.C. at a day-long workshop hosted by the Federal Trade Commission. The workshop, called "Blurred Lines: Advertising or Content?" will run from 10 a.m. ET to 6 p.m. and ask whether the advertising industry is doing enough to ensure consumers don't mistake "native" ads for the content they are supposed to resemble.

It's a hearing, so don't expect must-see TV. If you'd rather read a concise summary, check in at later today.

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