The Interactive Advertising Bureau on Tuesday named David Cohen as president, a position held by Patrick Dolan since 2017.
The move was expected, as the IAB said in December that Dolan would depart in 2020 to pursue “entrepreneurial opportunity.”
Cohen joins the IAB from MAGNA North America, where he previously held the title of president before departing last July. He will report directly to IAB CEO Randall Rothenberg and will serve as the trade body’s No. 2 executive.
Although the IAB does many things, ranging from educating members to fielding research, it’s also where the $108 billion-plus ad industry turns to for standards such as the size of a banner ad, what the backend tech of a video player should look like and privacy frameworks for laws like California’s Consumer Privacy Protection Act.