Marissa Mayer on Mobile and Why Yahoo Banned BlackBerrys
Marissa Mayer gave a rare public interview (albeit behind closed doors) since becoming CEO of Yahoo to Fortune's Pattie Sellers last night. Not surprisingly, mobile was a huge focus of the conversation. Ms. Mayer explained what she sees as Yahoo's opportunity, and why the company is purging BlackBerrys from the building in favor of iPhones, Android and Windows phones.
"We have a terrific set of assets on the web, they are all the things that people want to do on their mobile phones," she said. "And so it was really important that our engineers and salespeople -- everyone in the whole organization -- really understand Android, iPhones and Windows 8, to get a sense of how to participate there and create an amazing experience."