As Ad Age (and everyone else under the sun) has reported, Yahoo has a brand-new logo, part of the 18-year-old portal's way of acknowledging the changes at the company under CEO Marissa Mayer.
What reports didn't say is that Ms. Mayer herself had a big role in the redesign, as she explained today in a post on her Tumbr.
"On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it's one of the most incredible software packages ever made. I'm not a pro, but I know enough to be dangerous :) So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team"
Apparently not one to watch from the sidelines, Ms. Mayer wrote that she and her team designed the logo from start to finish over the majority of a Saturday and a Sunday.