Marketer MVPs of Social Media: 12-Year-Old 'America's Got Talent' Contestant Wins Facebook for NBC

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There's only so much the consumer-goods marketers of the world can do to engage fans in social media, ironically, when the traditional media companies that collect audiences for them hit gold. The audition of Grace VanderWaal on "America's Got Talent" gave NBC just that in our newest Marketer MVP chart, which names the brand that best engaged consumers in each of five big platforms.

Click the chart below, courtesy of ListenFirst Media, to see the brand posts in their original environments:

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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