Marketer MVPs of Social Media: Pumpkin Spice Puts Starbucks Atop Facebook and Instagram

Published on .

It happens every year: Starbucks (and other marketers) mark the arrival of fall by introducing pumpkin spice product varieties, and every year consumers eat it up. This time pumpkin spice helped Starbucks outperform all other brands' posts on Facebook and Instagram alike in terms of engagement measures such as likes, shares and comments.

Netflix, meanwhile, repeated its two-fer from last week, partly by sharing a Complex video bringing Hillary Clinton into the world of the Netflix series "Stranger Things."

Check out the week's other most-engaging brand posts on major social-media platforms, and click on the chart to see the original posts in their native social habitat.

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

Most Popular