Marketer MVPs of Social Media: Now Dat Boi Lifts Nintendo, but Victoria's Secret is Building a Streak

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Last week Denny's scored the most engaging brand post on both Tumblr and Twitter by latching onto the "Dat Boi" meme of a frog riding a unicycle. This week Nintendo struck gold on Twitter by appropriating the same meme.

But Victoria's Secret, the most engaging brand on Instagram again, is steadily building a consistent presence on our Marketer Most Valuable Posts chart, courtesy of ListenFirst Media.

Click the chart to see the posts in their original environs:

Methodology: Marketer MVPs surfaces the individual brand posts, both paid and organic, that generated the most engagement on Facebook (defined as likes, shares and comments), Twitter (retweets and likes), Instagram (likes and comments), Tumblr (original notes) and YouTube (official views, comments and thumbs-ups). Brands tracked are the 200 most-advertised brands by U.S. measured-media spending in 2014, per Ad Age Datacenter, in addition to the top 500 brands as identified in the Redbooks 500.

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