Marketers just can't resist a live event, even when it's another brand's.
Everyone from Oreo to Applebees hijacked Apple-related hashtags hoping to be a part of the conversation as Apple revealed a bigger iPhone, watch and digital wallet on Tuesday afternoon.
Some of the tweets were at least relevant, with MasterCard, an initial partner of Apple Pay, promoting the newest feature.
Who's excited for easy & secure mobile payments with #ApplePay? We are! :-) #AppleLive
— MasterCard (@MasterCard) September 9, 2014
#MobilePayments in the @MLB app will be possible soon w/ #ApplePay + MasterCard. That's Priceless! #AppleLive pic.twitter.com/z5mzWWMaQ7
— MasterCard (@MasterCard) September 9, 2014
Direct competitors didn't want to be left out. HTC took a jab at Apple's iPhone 6 Plus.
Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone6. pic.twitter.com/v45ZXebhbs
— HTC (@htc) September 9, 2014
And struggling Blackberry wanted to make sure people still remember it exists.
Rumor has it we'll hear about #iOS8 today…but #BlackBerry10 remains the winning choice for #enterprise: http://t.co/B8Zw5qw8Gn #BBFactCheck
— BlackBerry (@BlackBerry) September 9, 2014
Other Tweets were less relevant.
Oreo, which has decidedly stepped back from live tweeting during events after it blew up Twitter during the 2013 Super Bowl with its "you can still dunk in the dark" tweet, chimed in.
Just like a twist - it's all in the wrist. pic.twitter.com/UDzFDAb78G
— Oreo Cookie (@Oreo) September 9, 2014
Zappos promoted its pricey mobile-ready pants.
Mobile ready pants. Big enough for your new iPhone, a baby Kangaroo, your imagination! Only at Zappos. http://t.co/k0dBtgIRau #iphone #apple
— Zappos (@zappos) September 9, 2014
Ford posted a series of tweets with the #wegotthat2.
Our clocks come in a variety of options—Military time and Standard. #wearables #wegotthat2 pic.twitter.com/lzVF2Cpo6y
— Ford Motor Company (@Ford) September 9, 2014
A 5.5" inch touchscreen? Impressive… but how about an 8" one? #sync #wegotthat2 pic.twitter.com/qctUOB3Ukt
— Ford Motor Company (@Ford) September 9, 2014
Crest used Apple to promoted its Sensi-Stop Strips.
We didn't reinvent the Apple, just the way we bite into it. pic.twitter.com/efIXMQTRjv
— Crest (@Crest) September 9, 2014
And then there was Applebees…
Are these the APPS you're looking for? #AppleLive pic.twitter.com/1x3G1OpDD9
— Applebee's (@Applebees) September 9, 2014
