Mashable, the news site about all things digital and social, has named New York Times veteran Seth Rogin to oversee ad sales, branded content and events as the company's first chief revenue officer. His hiring is effective immediately.
Mr. Rogin, a VP-advertising at The Times whose various responsibilities during his tenure included events as well as mobile and tablet sales, will now lead a staff of 18 ad sales, events and marketing people at Mashable. Some of his new duties had been handled by Ken Detlet, senior VP-sales and marketing, until Mr. Detlet left for the Associated Press in March. But the company said Mr. Rogin is taking a bigger role.
"We've obviously spent a lot of time building our integrated advertising and we wanted a C-level title who would lead these efforts," Mashable CEO Pete Cashmore.
Mashable, which a then-19-year-old Mr. Cashmore began in his bedroom in 2005, attracted 6.3 million unique visitors in May, a 43% gain from the previous year, according to ComScore. (Mashable said its internal figures put its unique visitors at 25 million.) Mashable's revenue was roughly $15 million in 2012.