Match.Pork? Oscar Mayer Launches Bacon Dating App

'Sizzl' Aims to Help People Find 'Bacon Soulmates'

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Advertising Age Player

Need some more bacon in your love life? Oscar Mayer has an app for that called "Sizzl" that the brand is touting as a "first-ever, totally real" dating app for bacon lovers.

The app is available for free on iTunes and is meant to "help Americans find their bacon soulmates," according to the Kraft Heinz-owned brand.

"Sizzl allows people to specify their bacon preferences in a customizable profile, upload photos and start checking out profiles of local fellow bacon lovers, with the ability to message and meet up with other Sizzl users based on a mutual-matching system," according to a statement, which says the app gives "new meaning to the term bacon-wrapped dates."

The app will be supported with paid digital ads. But like previous Oscar Mayer stunts -- including touting bacon as luxurious Father's Day gifts -- Sizzl seems aimed at winning the brand plenty of earned media.

The agencies on the campaign are 360i for digital, Olson for PR and Starcom for paid media.

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