There's nothing like a Twitter outage to remind media and marketers how dependent they've become on, well, Twitter.
To the chagrin of social-media newsroom producers and marketers everywhere, the site experienced its second major outage in five weeks, leaving users without access for well over an hour.
The outage appears to have begun around 11:15 a.m. EST and service was restored but spotty an hour and a half later. An early afternoon update on the site Twitter uses to post about service issues read in vague terms, "Users may be experiencing issues accessing Twitter. Our engineers are currently working to resolve the issue," but Twitter hasn't responded to request for comment about what caused it to go dark.