MediaLink is widening its footprint in technology, hiring a top AT&T marketer, Daryl Evans, as its senior VP-mobile, media and advertising strategy.
Mr. Evans, a 13-year year veteran of the carrier, recently served as VP-consumer advertising and marketing communications for AT&T Mobility. At MediaLink, he will head up its new office in Atlanta.
"The pedigree that he brings -- the je ne sais quoi of Daryl Evans coming to MediaLink -- is a huge deal," MediaLink chairman-CEO Michael Kassan said. "We're recruiting from the major leagues."
Since its founding in 2004, Mr. Kassan has grown MediaLink into a powerhouse in the media and entertainment world, albeit a quiet one. It's now starting to diversify and make more noise. In September, Mr. Kassan recruited Matt Spiegel, a former CEO of Omnicom Media Digital Group, to launch MediaLink's programmatic ad-technology consulting arm. The consultancy now employs close to 80, Mr. Kassan said.