For Americans, TV is becoming the second screen. According a survey by the Pew Research Center, 53% of U.S. Internet users would find it "very hard" to give up web, compared to 35% for TV.
That's a wakeup call for marketers and an opportunity for insurgent media brands. That's why Ad Age is bringing four digital media CEOs together with some of the nations biggest at Ad Age's Digital Conference on April 1-2 in New York City:
Hulu CEO Mike
Hopkins
In the face of ever-increasing competition from the likes of
Netflix and Amazon, all eyes are on Hulu. Will Hulu have the funds
to compete or will it remain a catch-up service for linear TV?
Betaworks CEO John Borthwick
Creator and operator of inventive startups Bit.ly, Chartbeat,
Social Flow, Digg, Instapaper and Giphy, Betaworks is building the
tools and pipes that make content smarter.
Upworthy Co-Founder Eli Pariser
Upworthy headlines have saturated news feeds the world over, but
now Pariser is trying to move web advertising away from unique
visitors and page views in favor of "attention minutes."
Vox Media CEO Jim Bankoff
Last year Vox Media expanded from the wonderfully readable Verge
and SB Nation by buying Curbed, Eater, and Racked. Now Bankoff is
turning his sights on re-imagining the future of news with the
code-named Project X.
So, join us next month along with General Mills, Walmart, American Express, Kimberly-Clark, e-Trade, T-Mobile, Citi, Electronic Arts and many more at Ad Age's Digital Conference and use this code for a web discount: DIGI14.
