Facebook brand timelines went live this morning, and though we've known about these for a while, some of the executions are pretty impressive, including founding documents, early advertising, memos, news clips and photos. It's as if dozens of little corporate museums just launched on Facebook.
While Facebook has long been a way to make connections with consumers, it just became a powerful storytelling medium, and an opportunity for brands with interesting stories to tell. Here are a few of our favorites culled from the staff at Advertising Age.
What's cool: A handwritten letter from the owner of Alpha Drug Co. in Woonsocket, RI, in 1893: "In over 20 years experience of soda fountain management I have not known a beverage to be put upon the market that in point of giving universal satisfaction and extent of sales can compare with Coca Cola..."
What's cool: A picture from the first Walmart store opening in 1962 in Rogers, AR. There's also the first official and consistently used logo, which was known as "Frontier Font Logo."
What's cool: A photo of "SportsCenter"'s first studio set, taken in October 1979. Bob Ley, an early "SportsCenter" anchor who's still with ESPN, said, "It was a mandate from Getty Oil Company, former owners of ESPN, that one anchor had to wear a (Getty) red jacket..."