Microsoft Taps Gwen Stefani, Jessica Alba, Cam Newton and Andy Samberg For Windows Phone Blitz

Creative and Media Buys Targeting Women

By Published on .

Windows is calling on four celebrities in its new Windows Phone 8 ad campaign. Starting tonight, 30-second spots featuring No Doubt singer Gwen Stefani and actress Jessica Alba will air during "Modern Family," "The Voice" and "Jimmy Kimmel Live."

Windows will release its spots with Carolina Panthers quarterback Cam Newton and comedic actor Andy Samberg later.

The ads are meant to give viewers a glimpse into each celebrity's life by way of how they navigate the Windows 8 Phone start screen, and will also appear on Hulu, and the Better Homes and Garden website.

The ads -- specifically, the ones featuring Ms. Alba and Ms. Stefani -- were created to appeal to women. Smartphones used to be for early adopters, many of whom mere male, Matt Donovan, Microsoft's brand general manager, said. "Now, everyone uses them," he added.

Watch the ads with Ms. Alba and Ms. Stefani below.

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