Microsoft is cutting the price of its Surface RT tablet by as much as 30% as the device struggles to lure customers amid competition from machines such as Apple's iPad.
The least-expensive Surface RT model costs $349 without a cover that doubles as a keyboard, according to Microsoft's website, down from $499. The same machine with a keyboard included is being reduced to $449 from $599. Microsoft is discounting a version with double the memory to $449 without a keyboard cover, or $549 with the attachment.
Surface, Microsoft's first-ever computer, has been largely shunned by consumers and corporate customers since its debut in October, selling just 900,000 units in each of its first two quarters on the market, according to researcher IDC. CEO Steve Ballmer is pushing into hardware to bolster sales as demand for Windows software ebbs amid a global personal-computer slump.
Mr. Ballmer unveiled a sweeping revamp last week that is intended to streamline management and rev up growth in areas like tablets and mobile computing. Tablets, a market where 3.7% of machines run Microsoft's Windows, are poised to outsell PCs by 2015, according to IDC.
Frank Shaw, a spokesman for Microsoft, declined to comment on the price cuts. On its website, the company billed the discounts as "a great tablet, now at an even better price."
~ Bloomberg News ~