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    Digital Marketing & Ad Tech News

    So You Think You Know Millennials? Think Again

    Published on November 16, 2017.
    READ THIS NEXT   
    WPP to launch generative AI ad platform with Nvidia

    Forget what you think you know about millennials -- they are now a group that spans 25 years and the upper tier is reaching adulthood, says Lucie Green, worldwide director of JWT Intelligence, at Ad Age's Next Conference. Here, she discusses some misconceptions and stereotypes about the demographic.

    In this article:

    • Culture
    • Digital Marketing & Ad Tech News
    • Millennials
    Most Popular
    Geico's gecko and actor Will Arnett sitting together at a hockey game

    Geico’s new ads pair a celebrity with the gecko mascot for first time

    2 people wearing clothing from North Face's colorful Pride Collection

    The North Face continues Pride push amid LGBTQ+ marketing backlash

    Hands holding trusted brands like: Dove, The Weather Channel, Amazon and Cheerios

    The 10 most trusted brands—and why Gen Z's trust is hard to earn

    WHAT TO READ NEXT

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    WPP to launch generative AI ad platform with Nvidia

    Viral YouTube stunts—how brands are partnering with the creators behind them

    Viral YouTube stunts—how brands are partnering with the creators behind them

    Montana TikTok ban—how creators and marketers are navigating the uncertainty

    Montana TikTok ban—how creators and marketers are navigating the uncertainty

    TikTok is testing its own AI chatbot

    TikTok is testing its own AI chatbot

    Top 5 metaverse moments to know about right now

    Top 5 metaverse moments to know about right now

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    How the Solana blockchain is integrating ChatGPT to simplify Web3 experiences for users

    How Google's AI-generated advertising tools will put brands into search chat

    How Google's AI-generated advertising tools will put brands into search chat

    Walmart's retail media network names creative agency partners for its self-service tool

    Walmart's retail media network names creative agency partners for its self-service tool

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