Many dating sites like to plug their algorithms, indirectly boasting about their ability to take all the data that their users input and slice it, dice it and crunch it in a way that results in better matches. OKCupid, which IAC acquired for $50 million a year ago, is one of them, which shouldn't come as a surprise when you consider that its four founders graduated from Harvard with mathematics degrees.
But the company has also found new ways to help drive publicity for its site and assist brands in reaching existing and prospective customers.
One of the sexiest uses has manifested itself on OKTrends, OKCupid's data-research blog. There, OKCupid surfaces trends about the daters who use its site in way that is almost always compelling, and often controversial. One post, for example, titled "How Your Race Affects the Messages You Get," dug into message-reply statistics, showing that race certainly does have an impact on dating habits. The post registered more than 1,500 comments. More recently, an entry in April titled "10 Charts About Sex" included research on the correlation between female OKCupid users' exercise habits and their ability to achieve orgasm. More than 22 ,000 people liked the post on Facebook and 3,500 readers shared it on Twitter.