Technology

Opera Mediaworks Joins Nielsen Catalina To Track CPG Video Ads

An Opera Mediaworks ad for Mars' Twix, featuring Nick Lachey. (Opera Mediaworks/Mars)
JN
By:
Jack Neff
January 12, 2016 12:00 PM

Featured Stories

Measurement
Measurement glossary—what marketers and agencies need to know
Measurement

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

JN
By:
Jack Neff
Measurement glossary—what marketers and agencies need to know
TV Upfront
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis
TV Upfront
PH
By:
Parker Herren
What media buyers really thought of 2025 TV upfronts—winners and losers, best celebrities and TV’s identity crisis
AI
Why Perplexity is serving brand promos in its paid AI search platform
AI
AH
By:
Asa Hiken
Why Perplexity is serving brand promos in its paid AI search platform
Marketer's Brief
How Surfside is riding the vodka tea wave
Marketer's Brief
JS
By:
Jon Springer
How Surfside is riding the vodka tea wave