Past P&G startup partners included Klout and Shazam, but Mr.
Jandial had most recently been spending the bulk of his office hours in Palo
Alto working at Shopkick, another mobile-deals player.
As VP-sales for Endorse, he'll be charged with pitching the
product to CPGs. A nearly 20-year P&G veteran, Mr. Jandial has
done numerous tours of duty within the
company. As a brand manager, he worked on the launch of Swiffer
more than 10 years ago.
The Endorse app works by offering deals for specific items, such
as Hamburger Helper, which can be redeemed when users scan their
receipts after purchase. When an item on the receipt matches the
claimed deal, the user will have the savings paid into an account
linked to PayPal. (Endorse generates revenue by charging a fee on
top of the savings doled out to consumers.) The pitch to brands is
that they can also get insight into shopper baskets and which
products are being purchased together, which will help them to
better target offers to users of the app.
Endorse won't say which CPGs it works with, but a look at the
app shows offers from brands owned by the likes of PepsiCo, Kraft and General Mills.
CEO Steven Carpenter said that Mr. Jandial was Endorse's first
CPG industry contact and began working with the startup in his
official P&G capacity in November 2010. He'll start the new
role next week.
"Now that we have something brands want, it's important to have
an external face of the company that can represent the CPG
perspective," Mr. Carpenter said.
San Mateo-based Endorse now has 25 employees and has raised $4.2
million in a Series A round led by Accel Partners.
A P&G spokeswoman said in an email that Mr. Jandial's duties
will be divided among three other FutureWorks team members in