As the media industry continues to adapt to an increasingly mobile audience, it's evident that Pandora and Twitter are ahead of the curve.
A new report released by digital research firm ComScore tracked unique viewers across all devices (laptops, PCs, smartphones and tablets) for the 30 most heavily trafficked digital media properties in the U.S., and found that Pandora and Twitter were the most well-indexed on mobile. Older, more well-established media properties like Viacom and Disney lagged behind their competitors in terms of having a significant portion of their audience come from mobile.
The Media Metrix Multi-Platform -- which is still in beta -- found that a whopping 81.2% of Pandora's users access the music-streaming service from mobile devices. For comparison, the study found that 54% of all the 243 million unique viewers in the study accessed properties via mobile.