Pinterest Hires Snapchat Exec to Lead Measurement Effort

Gunnard Johnson Previously Worked at Google

By Published on .

Gunnard Johnson
Gunnard Johnson Credit: Pinterest

Following a five-month stint at Snapchat overseeing quantitative ads research, Gunnard Johnson joins Pinterest as its head of measurement science and insights.

A person familiar with the hire said Mr. Johnson will be leading and growing a standalone team comprised of current Pinterest measurement and insight groups as the company seeks to combine its existing insight and measurement teams into one unit that measures ROI for marketers.

Mr. Johnson departs Snapchat as it makes a big push into ad tech and measurement. It's unclear why he left, but it's no secret that Snapchat lacks reporting depth, as advertisers want to better understand how the platform impacts its bottom line.

Pinterest recently updated its ad strategy as it looks to scale its ad business ahead of a much anticipated IPO. The company expanded its keyword search and audience buying offerings with the help of former Google exec Jon Kaplan.

"We're excited to have Gunnard Johnson join Pinterest," Mr. Kaplan, head of global sales at Pinterest, said in a statement. "With his strong measurement experience in media, we're looking forward to continuing to grow our program that shows the value of our platform through data and insights."

Prior to Snapchat, Mr. Johnson was an ad research director at Google, where he led a team that influenced Google's push into brand measurement.

He is expected to start August 1.

Most Popular
In this article: