Register Now for Ad Age's Martech IQ Conference

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If you feel like you're missing something when it comes to martech, you're not alone. As Mayur Gupta, the global VP of growth, innovation and marketing at Spotify, argues, "Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for ... "

On Jan. 17, Advertising Age will explore the other 85% at Martech IQ, a one-day conference for advertising and marketing professionals.

Mr. Gupta, who is responsible for driving the vision and strategy to establish a connected marketing ecosystem and machinery for Spotify, will open the day. He previously served as the Chief Marketing Officer at Healthgrades and was the first Global Chief Marketing Technologist at Kimberly-Clark.

Other speakers include:

  • Jenn Chick, VP-Marketing Execution and Operations, Hilton Worldwide
  • Baker Lambert, Global Data Director, TBWA Worldwide
  • Judy Shapiro, CEO and Founder, EngageSimply
  • Jeriad Zoghby, Managing Director and Global Head of Personalization, Accenture Interactive

Figure out how to make technology work for you and your business goals. Register today for Martech IQ at and save $100.

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