See Salaries for the Most In-Demand Digital Marketers

Digital Strategy Needs and Restructuring Drive Boost in Six-Figure Salaries

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A pit driver at the U.S. Mint transfers one cent blanks before they are struck into pennies in Philadelphia.
A pit driver at the U.S. Mint transfers one cent blanks before they are struck into pennies in Philadelphia. Credit: Stephen Hilger/Bloomberg News

Chief digital officers take home the most digital marketing dough with a salary increase of 7.5% and a range between $156,000 and $301,000, according to a new report from the recruiter Mondo.

That's a leap from last year, when Mondo's survey found chief digital officers' salaries ranged between $148,000 and $280,000. One reason for the increase could be peception

Companies are under pressure to come up with a digital strategy, so they're trying to build highly-educated teams beginning at the top, said Laura McGarrity, VP of digital marketing strategy at Mondo, which said it based its salary data on thousands of digital marketing job placements over the past year.

Those known in the industry for years as marketing honchos, meanwhile, are trying to educate and rebrand themselves digitally as they navigate employers' restructuring efforts, Ms. McGarrity said.

After chief digital officers, chief marketing technologists came in second with a salary range of $144,000 to $248,000; chief marketing officers came in third at $142,000 to $230,000; VPs of e-commerce came in fourth at $120,000 to $205,000; and VPs of marketing communications came in fifth at $128,000 to $205,000.

This year, positions on the rise include VPs of digital marketing, whose salaries jumped 10% to a range of $135,000 to $201,000; directors of creative services, with an 8% increase to a range of $81,000 to $185,000; and social media managers, with a 7% salary increase to a range of $58,000 to $85,000.

The report also noted that the number of digital marketing freelancers will equal the number of permanent marketing professionals in the next three to five years. Other top salaries included directors of digital marketing with $100,000 to $187,000; directors of e-commerce with $115,000 to $173,000; mobile app developers at $100,000 to $150,000; creative services directors at $81,000 to $185,000; art directors at $68,000 to $136,000; and mobile app designers at $81,000 to $117,000.

Last year's report showed directors of creative services were getting $75,000 to $175,000, directors of digital marketing earned $128,000 to $190,000, and digital content strategists earned $80,000 to $125,000.

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