However unfairly, Mr. Noto is perhaps best known for a
direct-message fail in which he tweeted obliquely about a
potential Twitter acquisition. (The company he was eyeing,
reports, is millennial-focused digital-only publisher Mic.) The
tweet, meant as a private direct message, was later deleted.
A Twitter spokeswoman did not immediately respond to Ad Age's
email about Mr. Noto.
Twitter doesn't have a chief marketing officer and has operated
with a relatively small consumer marketing department, overseen by
a revolving cast of executives. Last year, communications chief
Gabriel Stricker oversaw marketing. Christian Oestlien, VP-product
management, was handed the duty in January.
Last year, Twitter's in-house marketers
met with ad agencies to discuss ways to market Twitter.
Twitter's search for a CMO is more urgent than ever in the
company's past. It's under mounting pressure to increase its rate
of user growth and make it more accessible to newcomers. That
pressure intensified last week after the company reported
disappointing first-quarter results, particularly around
ad-sales, as well as a dreary outlook.
The reaction on Twitter to The Verge's report was swift and
~ With Bloomberg News ~