The Social CEO, built on Klout's API, is a running look at the top 100 most-influential CEOs in social media. For the launch, Reuters has plugged 100 names into the list, including Virgin CEO Richard Branson, Mashable CEO Pete Cashmore and Salesforce.com CEO Mark Benioff. Reuters plans to open it up for other CEOs to submit their social credentials for consideration.
Lastly, the dashboard features a social stock index that maps out the top-10 most talked about publicly traded companies, overlaying sentiment analysis on top of stock performance. The sentiment analysis, driven by WiseWindow, could prove useful to analysts and investors by revealing people's perceptions of major brands and businesses and how they perform in the market. The effort is part of a broader push at Reuters to build out a consumer news offering on the web. "Our audience is made up of sophisticated news users, who are not just interested in what's trending on Twitter but how social can inform their business lives. We set out with the goal of using social media in a way they would find both innovative and addictive," Ms. Leo said.