Google Puts Product Listing Ads on Top of Image Search Results

Image Results Have Strong Potential for Retailer Growth, Search Giant Says

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Google will lose at least $35 million following its move to stop accepting payday loan ads on its site come July, according to AdGooroo, a Kantar Media company focused on search advertising.

The search giant said last week that it would no longer accept ads for loans where repayment is due within 60 days or annual interest is 36% or higher.

Money Mutual, Quick Cash and Credit Karma were among many who stand to be impacted most by Google's decision, according to AdGooroo.

Yet $35 million is a drop in the bucket compared with a $3.4 billion antitrust fine the European Union is expected to impose on Google later this year. The news, first reported by the Sunday Telegraph, said the EU is fining the search giant following its seven-year investigation into whether it favored its own shopping services in search results over its rivals.

The record-breaking fine is nearly three-times greater than the $1.4 billion that Intel was fined in 2009. Google could be fined a maximum of 10% of its annual sales, or about $7.4 billion, the Telegraph said.

Credit: Google
Product Listing Ads will now be shown in image search.

Meanwhile, product listing ads will now be shown in Google image search results. That means anyone who searches for something like "4K TV" will now be shown different brands of 4K TVs and stores that sell them.

The change affects both mobile and desktop searches, although Google described the news in a blog post Monday that was titled "New ways to be there and be useful for mobile shoppers." About 34% of online retail purchases in the US now happen on mobile while mobile shopping searches on Google have increased by 30% in the last year, the company said in the post. Google added that searches with local intent, or ones that include a place name, "near me" or zip code, have doubled in the past year. Google said it is also adding a "pickup at store" link for local retailers. The company said Kohl's saw a 40% to 50% increase in clicks from its Google local storefront with the "pickup at store" feature.

The second-largest search platform, Microsoft Bing, has also gotten in the business of banning words.

The platform said it will not longer feature any third-party technical support ads in its search results, mainly because they're usually a scam. "Bing Ads disallows the promotion of third party online technical support services to consumers because of serious quality issues that can impact end user safety," wrote Liz Walsh, demand quality product manager at Bing Ads.

The ban goes into effect immediately.

And finally, Google added Chinese to its Word Lens feature, making it the 29th instant visual translation for the company. Now, users can take a picture of Chinese text and have it translated to English. The feature works offline, too.

Credit: Google
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