Serena Williams, tennis pro, mom, influencer and entrepreneur, is out to conquer another world: investing.
On Wednesday morning, the tennis champ took to Instagram to announce her own venture capital firm—Serena Ventures.
Williams wrote in a post to her 10.9 million Instagram followers that she's been quietly investing in a variety of start-ups through the firm since 2014.
The firm's website lists the 30 start-ups in the VC’s portfolio, so far. The offerings range from food delivery and razors to cryptocurrencies. The list includes d-to-c frozen smoothie and bowls delivery service Daily Harvest; women-focused razor subscription service Billie; and The Wing, a company that designs co-working spaces that are tailored to the needs of women. Also in the portfolio is Propel, which provides financial software for low-income Americans, and cryptocurrency exchange Coinbase.
Williams says that the firm focuses on investing in diverse companies with young founders and that foster collaboration. In her Instagram post, she wrote “Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.”