Sharp Aquos "More to See"

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It was the Errol Morris-directed spots that drove people to the online component, but the "More to See" campaign was ultimately all about its interactive elements. Like Halo2's "I Love Bees," the campaign was one that got couch potatoes to participate in a real-world game of skill and puzzle-solving with a goal to eventually win one of the advertised Aquos LCD televisions, while being entertained and educated about the product along the way. With writers posing as the spot's characters, the story unfolded in blog-like diaries that interlinked to uncover clues, including anagrams, historic symbolism and numeric code.

Client: Sharp Agencies: Wieden + Kennedy/N.Y. and Tokyo CDs: Ty Montague, Todd Waterbury, John Jay, Sumiko Sato ADs: Alan Buchanan and Stuart Jennings CW: Andy Carrigan Web/Interactive Producer: Katie Shields EP: Gary Krieg Creative Partner/Production Company: Chelsea Pictures EP/Partner: Steve Wax Director/Producer: Mike Monello/Haxan Creative Consultant: Gregg Hale/Haxan Production Manager: Darren Himebrook Interactive Creative Company: GMD Studios Producer: Brian Clark Lead Developer: Jamie Miller Server and Software Developer: Andrew Cowan Additional Design: Jim Rhoades, Juicy Temples Role-player Writers: Jim Gunshanan, Mary Johnson Puzzle Master: Paul Hoffman Main site design: Tomato

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