Like clockwork, Apple released its next iPhone, watch and iPad at its yearly gadget demonstration Tuesday, and it also finally put a price on Apple TV Plus at $4.99 a month.
CEO Tim Cook took the stage at Apple’s headquarters in Cupertino, Calif., to announce the new products. “We have a huge morning planned for you with some truly big announcements,” Cook said, starting off the event. “So I’m going to dispense with my usual updates and get right into it.”
The event included a look at Apple’s new gaming subscription service and a sneak peek of its Fifth Avenue store retail renovations.
One update that is expected to affect the ad world is Apple’s new operating software for the iPad, which could change how ads are priced when served on websites viewed on iPads.
Here is a look at all the Apple happenings:
First up was Apple Arcade. For $4.99 a month, Apple says there will be 100 games available. Apple is competing with other video game subscription services like Google Stadia (no price announced) and Snapchat’s new free mobile game hub.
One of the titles coming to Apple is “Frogger in Toy Town,” by Konami. It’s an update to the classic ’80s arcade game with better graphics but basically the same premise—navigate from one place to another while avoiding obstacles.
The service launches Sept. 19.
The Apple Watch Series 5 might just save lives. That seemed to be the message from Apple as it promoted the next-generation watch’s health functions over its fashion. Although there were fashionable accessories with new Hermés bands, the main thrust of the marketing was heart monitors and the ability to call emergency services in crisis situations overseas.
Viewers chiming in on Twitter had some fun with the “saves lives” messaging.