Technology

Snapchat Finally Lets Advertisers Use Pixels to Track Ad Results and Eventually Retarget

Snapchat is releasing a pixel for advertisers to track performance and retarget. (Andrew Harrer/Bloomberg)
GS
By:
Garett Sloane
November 01, 2017 04:52 PM

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Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

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Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
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All Access exclusive—How this year’s ad job losses might foreshadow a recession
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All Access exclusive—How this year’s ad job losses might foreshadow a recession
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Marketing winners and losers of the week
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Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
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By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’