Snapchat COO Emily White Steps Down as CEO Evan Spiegel Takes on More

Messaging App's CEO Looks to Take a More Hands-On Role

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Former Instagram exec Emily White is stepping down as Snapchat's COO.
Former Instagram exec Emily White is stepping down as Snapchat's COO.

Snapchat has lost its Sheryl Sandberg. The messaging app's well-regarded chief operating officer, Emily White, is stepping down.

"Emily is a talented executive and we thank her for her many contributions to Snapchat," a Snapchat spokeswoman said in an emailed statement confirming Ms. White's departure. Re/code first reported the move on Friday.

Snapchat doesn't plan to fill the COO position, according to a person familiar with the matter.

Ms. Sandberg is chief operating officer at Facebook, where she is credited with helping a startup culture become a more mature business.

Snapchat's move appears to be driven by CEO Evan Spiegel's interest in having a more hands-on, operational role, much as Yahoo chief Marissa Mayer fired COO Henrique De Castro in January 2014 and doesn't plan to appoint a replacement. Of course, Ms. Mayer said that before Ms. White became available.

Instagram's former COO, Ms. White left the Facebook-owned photo-sharing app in December 2013 to join Snapchat. During her time at Snapchat, she oversaw the rollout of the company's first revenue stream when it debuted "Brand Story" ads last October. A second ad product followed a month later. And in January, Snapchat introduced Discover, an ad-supported publisher portal that has outlets curate daily news feeds for the app's predominantly Millennial-and-younger audience.

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