Twitter is often touted as a platform that gives a voice to those who may otherwise be unheard. But it also provides a platform for high-earning executives and competitors to curse at each other over who has a lousier product.
Last night Sprint CEO Marcelo Claure went on a tirade after T-Mobile CEO John Legere posted the following:
I give credit to @sprint for swinging the bat when they do – but #allin is a swing and a miss, guys!! #sprintlikehell http://t.co/qDxDoK3BY9
— John Legere (@JohnLegere) July 2, 2015
The link was to a Re/Code story that didn't cast Sprint's latest promotion --an all-in $80-a-month plan with ads that directly go after AT&T, Verizon and T-Mobile -- in the best light.
Mr. Claure, a prolific tweeter these days, responded with a four-part diatribe:
@JohnLegere I am so tired of your Uncarrier bullshit when you are worse than the other two carriers together. Your cheap misleading lease
— MarceloClaure (@marceloclaure) July 2, 2015
@JohnLegere imitation is a joke. You trick people to believe that they have a 15 dollar iphone lease payment when it's not true. You tell
— MarceloClaure (@marceloclaure) July 2, 2015
@JohnLegere them they can upgrade up to 3x but you don't tell them the price goes up to 27 dollars when they do. You say one thing
— MarceloClaure (@marceloclaure) July 2, 2015
@JohnLegere but behave completely different. It's all a fake show. So its really #Tmobilelikehell
— MarceloClaure (@marceloclaure) July 2, 2015
Mr. Legere responded just this afternoon, heckling Mr. Claure with tweets like:
.@marceloclaure you mad bro?
— John Legere (@JohnLegere) July 2, 2015
When it comes to self-destructing, Marcelo is #Allin https://t.co/oXRmfI0T2L
— John Legere (@JohnLegere) July 2, 2015
Think I hit a nerve at end of rough week? ;) Maybe end of the Q is a hard day over there. @TMobile numbers speak for themselves. #comingsoon
— John Legere (@JohnLegere) July 2, 2015
Isn't it cute that Marcelo's been following me on twitter since joining? Now he's starting to sound like me to get attention - it's working!
— John Legere (@JohnLegere) July 2, 2015
Sprint Tuesday began offering consumers an $80 "All In" pricing plan (it's a limited time promotion) that includes $20 lease payments on a handset and $60 for unlimited text, phone and data services.
But the company quickly released a statement that it would not throttle streaming video after some observant consumers noticed that in the fine print the speed would be limited to 600 kbps.
Said Mr.Claure on Twitter:
We heard you loud and clear and we are removing the 600 kbps on streaming video. #Allin and we won't stop
— MarceloClaure (@marceloclaure) July 1, 2015
