AT&T Offers Online Service for $35 a Month in Test of a La Carte TV

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AT&T is experimenting with 'a la carte' distribution of programming.
AT&T is experimenting with 'a la carte' distribution of programming. Credit: David Paul Morris/Bloomberg

AT&T will sell its 100-channel-plus online-streaming TV service, DirecTV Now, for $35 a month and experiment with "a la carte" distribution of programming, meaning customers would be able to pick and choose the channels they want to watch.

AT&T, which is buying Time Warner for $85.4 billion, plans to unveil DirecTV Now next month as a response to online-only TV competitors like Netflix and Amazon, which have been luring its customers away with lower-priced alternatives. With regulators set to review the merger, AT&T is attempting to show that the deal would benefit consumers in price and choice while offering a new competitor to cable-TV providers.

"Our intent is to bring Time Warner and AT&T together" to create a "new and different competitor," AT&T Chief Executive Officer Randall Stephenson said at a Wall Street Journal conference Tuesday in Laguna Beach, Calif.

DirecTV Now will compete directly with two leading online TV providers -- Sony's PlayStation Vue and Dish Network Corp.'s Sling TV. PlayStation Vue starts at $39.99 for 60 channels and runs as high as $54.99 for more than 100 channels. Sling TV begins at $20 for 28 channels and goes as high as $40 for a 48-channel multi-screen package.

AT&T, the largest U.S. pay-TV provider, has been working for three years to build a video-delivery system that can carry multiple live feeds to broadband-connected homes. The "over-the-top" internet delivery eliminates the need for a cable hookup or satellite dish. AT&T plans to make the technology its primary platform in five years or less, people familiar with the situation have said.

AT&T's plunge into media with the Time Warner deal is in part to relieve pressure facing its maturing wireless business and customer erosion in video. The Dallas-based company acquired satellite-TV operator DirecTV for $48.5 billion last year, and so far in 2016 it's lost more than 106,000 TV customers.

Time Warner shares are trading 19% below the deal price as investors question whether federal regulators will bless the deal. Republican presidential candidate Donald Trump said he would try to block the merger if elected. Vice presidential candidate Tim Kaine and Senator Al Franken of Minnesota, both Democrats, said the combination raises concerns.

The tie-up between AT&T and Time Warner deal has similarities to Comcast's acquisition of NBCUniversal, which regulators in Washington cleared with conditions. In both instances, the deal didn't remove a direct competitor.

Time Warner CEO Jeff Bewkes said at the same conference that AT&T's customer data can help target more relevant ads to viewers' interest, giving Google and Facebook a possible competitor.

-- Bloomberg News

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