Time Out NY Teams With Foursquare for 'Best of New York' Campaign

Readers Compete to Complete 'Tips,' Earn 'King of New York' Badge

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Time Out New York has joined a short list of publishers to have done integrations with Foursquare, debuting a real-time online scoreboard where users will be ranked according to the number of "tips" they complete through the geo-social app's platform.

TONY Best of NYC Foursquare leaderboard

The magazine was approached by Foursquare to publish a custom "leaderboard" on its site, according to a Time Out New York spokeswoman.

The leaderboard will be live for a year and its launch coincides with the release of the magazine's annual "Best of New York" issue. Time Out New York has published its top 50 recommended New York activities on a Foursquare "tip list," a functionality that became available to both users and brands on the platform in August, where users can check in to recommended venues for points. Each week's top three scorers will be featured in the print magazine, provided they've linked their Foursquare accounts to Twitter.

"I think this campaign is a great example of how we're bridging the gap between social, digital and print," said Janet Caputo, Time Out New York's social-media director.

Foursquare's director of media partnerships, Jonathan Crowley, said that he expects the company's roll-out last month of Radar -- enabled by the iPhone's iOS 5 update -- to make having a presence on the platform even more attractive to media properties, especially those with city-specific content. When enabled, Radar informs Foursquare users when they're near a venue on their own to-do list, or a place on a "tip list" that they follow, such as Time Out's "Best of NYC 2011."

"I think Radar makes it more exciting for publishers," he said.

Additionally, Foursquare users with three check-ins at venues on the "Best of NYC 2011" list will unlock a custom "King of New York" badge.

Customized badges are one of the few services Foursquare currently charges for. Foursquare isn't, however, charging for the engineering work behind the Time Out integration, but they will get promotion online and in the pages of the magazine through the content generated around the campaign.

Two other media properties so far have done integrations with Foursquare's API. The first was in May with The Wall Street Journal, which was given access to a week's worth of anonymous check-in data, through which it generated "heat maps" showing the density of check-ins in New York and San Francisco at hourly intervals.

The second, announced in June, was with the premium cable network Showtime to promote its new series, "The Franchise." Foursquare users who checked in at the MLB Fan Cave in New York would receive a free baseball, which was automatically dispensed from a window facing the street .

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