Top 10 Fastest Growing Ad Spenders In 2012 From Samsung to T-Mobile
Fastest-Growing Ad Spenders in 2012
| Advertiser | Amount Spent In 2012 | Percentage Growth From 2011 | ||||
|---|---|---|---|---|---|---|
| Samsung | $881 million | 58% | ||||
| Amazon | $1.1 billion | 47% | ||||
| IAC | $547 million | 43% | ||||
| Lions Gate | $418 million | 43% | ||||
| AbbVie | $481 million | 41% | ||||
| Discover | $603 million | 30% | ||||
| Dish Network | $469 million | 29% | ||||
| Honda | $1.2 billion | 29% | ||||
| Kia | $637 million | 27% | ||||
| T-Mobile US | $1.1 billion | 27% | ||||
| Source: Ad Age DataCenter estimates of total U.S. ad spending (measured media plus unmeasured spending). Highest growth rates among 100 LNA. | ||||||
The nation's 100 largest advertisers increased 2012 ad spending by a meager 2.8% as they grappled with a slow-growth economy.
But some marketers have fired up ad spending as they try to build brands and battle for market share: 31 of the 100 Leading National Advertisers made double-digit percentage increases in 2012 U.S. spending, according to Ad Age DataCenter.
Biggest increase: Samsung Electronics, which boosted estimated U.S. ad spending 58% to $881 million. The South Korean electronics marketer spent $4.3 billion on 2012 worldwide advertising -- four times rival Apple's $1 billion worldwide ad budget.
The table above shows the nation's 10 fastest-growing ad spenders, from Samsung to T-Mobile.
Want to know more? Read the company profiles at AdAge.com/marketertrees2013. (Ad Age DataCenter subscription required).
