Top 10 Fastest Growing Ad Spenders In 2012 From Samsung to T-Mobile
Fastest-Growing Ad Spenders in 2012
|Advertiser||Amount Spent In 2012||Percentage Growth From 2011|
|Lions Gate||$418 million||43%|
|Dish Network||$469 million||29%|
|T-Mobile US||$1.1 billion||27%|
|Source: Ad Age DataCenter estimates of total U.S. ad spending (measured media plus unmeasured spending). Highest growth rates among 100 LNA.|
The nation's 100 largest advertisers increased 2012 ad spending by a meager 2.8% as they grappled with a slow-growth economy.
But some marketers have fired up ad spending as they try to build brands and battle for market share: 31 of the 100 Leading National Advertisers made double-digit percentage increases in 2012 U.S. spending, according to Ad Age DataCenter.
Biggest increase: Samsung Electronics, which boosted estimated U.S. ad spending 58% to $881 million. The South Korean electronics marketer spent $4.3 billion on 2012 worldwide advertising -- four times rival Apple's $1 billion worldwide ad budget.
The table above shows the nation's 10 fastest-growing ad spenders, from Samsung to T-Mobile.
Want to know more? Read the company profiles at AdAge.com/marketertrees2013. (Ad Age DataCenter subscription required).