Fastest-Growing Ad Spenders in 2012
|Advertiser||Amount Spent In 2012||Percentage Growth From 2011|
|Lions Gate||$418 million||43%|
|Dish Network||$469 million||29%|
|T-Mobile US||$1.1 billion||27%|
|Source: Ad Age DataCenter estimates of total U.S. ad spending (measured media plus unmeasured spending). Highest growth rates among 100 LNA.|
The nation's 100 largest advertisers increased 2012 ad spending by a meager 2.8% as they grappled with a slow-growth economy.
But some marketers have fired up ad spending as they try to build brands and battle for market share: 31 of the 100 Leading National Advertisers made double-digit percentage increases in 2012 U.S. spending, according to Ad Age DataCenter.