Top 10 Fastest Growing Ad Spenders In 2012 From Samsung to T-Mobile

Samsung Boosted Spending Nearly 58% As It Took On Apple

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Fastest-Growing Ad Spenders in 2012
Advertiser Amount Spent In 2012 Percentage Growth From 2011
Samsung $881 million 58%
Amazon $1.1 billion 47%
IAC $547 million 43%
Lions Gate $418 million 43%
AbbVie $481 million 41%
Discover $603 million 30%
Dish Network $469 million 29%
Honda $1.2 billion 29%
Kia $637 million 27%
T-Mobile US $1.1 billion 27%

The nation's 100 largest advertisers increased 2012 ad spending by a meager 2.8% as they grappled with a slow-growth economy.

But some marketers have fired up ad spending as they try to build brands and battle for market share: 31 of the 100 Leading National Advertisers made double-digit percentage increases in 2012 U.S. spending, according to Ad Age DataCenter.

Check out the full LNA report and view Marketer Trees 2013.

Biggest increase: Samsung Electronics, which boosted estimated U.S. ad spending 58% to $881 million. The South Korean electronics marketer spent $4.3 billion on 2012 worldwide advertising -- four times rival Apple's $1 billion worldwide ad budget.

The table above shows the nation's 10 fastest-growing ad spenders, from Samsung to T-Mobile.

Want to know more? Read the company profiles at (Ad Age DataCenter subscription required).

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