6. Chevy Cruz Emoji Launch with Norm
In June, Chevrolet hinted at its launch of the 2016 Chevy Cruz with
a video and Twitter campaign featuring comedian Norm McDonald. "I
am excited to translate an
emoji announcement on behalf of Chevrolet," declared the former
"Saturday Night Live" Weekend Update anchor and recent iteration of
KFC's Colonel Sanders, who went on to paraphrase tiny icons that
popped up on a TV screen behind him.
7. "Star Wars" Awakens the
Force with Emojis
Disney and Lucasfilm worked with Twitter to
develop hashtag-generating emojis to promote a movie that seemed to
have reached maximum promotion already. Three emojis were designed
to appear when people used the character-related tags #C3PO,
#Stormtrooper or #BB8 on Twitter.com.
8. Chicago's Superdawg Helps Score Hot Dog
Like Taco Bell, lesser-known Chicago hot dog emporium Superdawg
petitioned the Unicode Consortium to create an official hot dog
emoji. It happened, and in true Chicago dog fashion, the hot dog
icon is slathered in mustard.
9. Ford Focus Says "Let's Go" with Stickers
"Let's Go!" and "Drive Safe!" were among the messages included in
Ford Motor Company's virtual
sticker collection promoting Ford Focus automobiles. Created in
conjunction with Swyft Media, the automaker generated 25,000
downloads of its Ford Focus digital stickers each day for 10 days
in September. Those downloads led to 40,000 shares of those branded
images via messaging platforms each day, totaling more than 1
million impressions, according to Swyft.
10. "SNL" Hypes 40th Anniversary with Character
The Coneheads, Debbie Downer and Matt Foley (the motivational
speaker who lived in a van down by the river) are all featured in
NBC's "Saturday Night Live" app, introduced to celebrate the show's
40th birthday earlier this year. Yes, Toonces the Driving Cat made
an appearance, too.