Twitter's global ad revenue will catapult from $582.8 million this year to $950 million next year, according to new projections from the market research firm eMarketer on Wednesday, which cited the strength of Twitter's mobile presence in revising its earlier projections upward by a combined $180.1 million.
| Twitter Ad Revenue | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 |
|---|---|---|---|---|---|---|
| Total Worldwide | $45 | $140 | $288 | $583 | $950 | $1,330 |
| Worldwide Desktop | $0 | $0 | $150 | $274 | $399 | $519 |
| Worldwide Mobile | $0 | $0 | $138 | $309 | $551 | $811 |
| Worldwide Mobile % of Total | 0% | 1% | 48% | 53% | 58% | 61% |
| Twitter U.S. | $43.7 | $134 | $259 | $484 | $751 | $1,011 |
| U.S. % of Total | 98% | 96% | 90% | 83% | 79% | 76% |
| U.S. Desktop | $0 | $0 | $125 | $218 | $300 | $384 |
| U.S. Mobile | $0 | $0 | $135 | $266 | $450 | $627 |
| U.S. Mobile % of Total | 0% | 1% | 52% | 55% | 60% | 62% |
| Non-U.S. | $0.9 | $5.6 | $29 | $99 | $200 | $319 |
| Note: paid advertising only; excludes spending by marketers for developing or maintaining a Twitter presence Source: eMarketer, March 2013 |
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"Mobile has pushed Twitter beyond previous expectations," Clark Fredricksen, eMarketer's VP-communications, said. "Ultimately, that 's a result of steps it took very early to make sure its ad products work well across all platforms."
Just more than than half of Twitter's ad revenue, 53%, comes from mobile today, according to eMarketer. But that proportion will increase to more than 60% by 2015, when the researcher estimates that Twitter will collect more $1.3 billion in ad revenue.
The company's worldwide mobile ad revenue will jump to $811 million in 2015 from $551 million next year and $308.9 million this year, according to eMarketer's new projections. Just last December, eMarketer forecast that Twitter would get U.S. mobile ad revenue of $248.9 million this year. Now it's predicting $266 million in the U.S. for 2013.
Twitter will also likely lag further behind Google and Facebook for global mobile revenue, because Google and Facebook have a far wider global reach. Twitter gets 83% of its ad revenue from the U.S.
