Twitter Adds Agency CEO, Former E-Trade Exec to Marketing Roles
Twitter is adding three execs from the agency and marketing worlds to better sidle up to brands and expand its global user base.
Joining as director of global brand strategy is Joel Lunenfeld, CEO of Atlanta-based digital agency Moxie Interactive, a unit of Publicis Groupe .
Mr. Lunenfeld has led Moxie for nearly 10 years. The agency pulled in $65 million in revenue last year and counts advertisers such as Coca-Cola, L'Oreal and Verizon as clients. He will now be responsible for packaging custom partnerships for Twitter advertisers.
Moxie will be elevating President Scott Neslund to lead the agency after Mr. Lunenfeld's departure. Mr. Neslund joined Moxie in March, according to his LinkedIn profile. Before that , he spent time at Mindshare and Starcom MediaVest Group, and had a brief stint as CEO of digital agency Red Bricks Media.
Twitter is also adding longtime E-Trade exec Pam Kramer as its first VP-consumer marketing to bring the social-media service to a wider swath of consumers. During her nine years at E-Trade, Ms. Kramer held the posts of chief product officer and chief marketing officer and was responsible for the online trading tool's digital ads and Super Bowl spots.
After leaving E-Trade in 2004, Ms. Kramer has worked for a number of privately held companies, including Lending Club and Zoomerang.
Twitter has also hired J.B. Kropp, who was VP-strategic partnerships for Facebook marketing software firm Vitrue, to head up marketing efforts to packaged goods companies. He'll be based in Cincinnati, hometown of Procter & Gamble and Macy's .