Brand Chatter Chart: Twitter Hack Gives Burger King A Boost In Social

Not So Much For Fake Hackers MTV and BET

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Want to build your brand's following on Twitter? Burger King found that getting hacked didn't hurt -- and may have actually helped build its profile in social media. The fast-feeder enjoyed a giant bump in Twitter chatter last week in the wake of its fake takeover by McDonalds, landing it at No. 1 on this week's Brand Chatter Chart.

Not surprisingly, prank also gave alleged hacker McDonalds a boost. Jeep was the other big brand that was hacked, and it also made the chart, though lower, at No. 10.

Some real news also drove brand chatter. The announcement of the PS4 put Sony at No. 2 this week, up 623 spots from last week. Rumors of a new console also put Xbox on the list this week. The console ended the week at No. 4.

And who didn't make the chart? Well, Viacom's staged hack of MTV by BET caused a commotion on Twitter, but not enough to dent the Brand Chatter Chart, perhaps because they quickly acknowledged it was, well, staged.

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