That replay feature is distinct from Meerkat, the rival
streaming app that quickly rose to prominence in tech circles. Once
video streams end in Meerkat, they are done.
Periscope's launch comes a day after Facebook
announced a slew of new features, including an amplified video
ad exchange, at its developer's conference.
Video is becoming increasingly key for Twitter, as it tries to
take on bigger rivals Facebook and Google. Earlier this week,
introduced an autoplay video feature to some users. Live
broadcast is its next step. It quietly scooped up Periscope -- its
motto: "explore the world through someone else's eyes" -- in
January, before the service went public,
reportedly for just shy of $100 million.
Meanwhile, Meerkat exploded in recent weeks, adding users and
dominating the recent South by Southwest festival. On March 13,
Twitter confirmed its purchase of Periscope, as well as its move to
pull its data, the social graph, from Meerkat. Still, Meerkat
persisted. On Wednesday, the company proclaimed, via
Twitter, it would announce new funding, via Meerkat, at noon on
It's not clear if Twitter has a money-making strategy for
Periscope, or even wants one yet. As with Vine, its six-second
video app, Twitter is likely to focus first on getting users on
board. Periscope, like Meerkat, is only available on Apple
products. An Android version is in the works, according to a