The U.S. carrier is putting in its offer during a second round of bidding due Monday, the newspaper reported without citing named sources. Yahoo will probably hold at least one more cycle of bidding and the offers could change by the final round, the Journal reported. Rebecca Neufeld, a spokeswoman for Yahoo, declined to comment.
While Yahoo still boasts about 1 billion users, putting it among the largest online players in the world, it has serious challenges. It has been losing ground in digital advertising to rivals such as Facebook, Google and Twitter. This year, the web portal will capture just 1.5% of the digital ad market, down from 2.1% in 2015, according to eMarketer. CEO Marissa Mayer started a review of the company's options in February after pressure from investors and a failed turnaround.
Last month, Chief Financial Officer Ken Goldman said Yahoo's strategic review to sell its core business was going well and "well along the way."
Bidders have included TPG, Verizon, YP Holdings and a consortium led by Bain Capital and Vista Equity Partners, people familiar with the matter have said. Berkshire Hathaway Chairman Warren Buffett is also backing a group bidding for Yahoo's internet assets, people familiar with the matter have said. The company has received more than 10 initial offers ranging from about $4 billion to $8 billion, people familiar with the matter have said.
-- Bloomberg News