Viacom Exec to Join Microsoft as Head of Sales

As MTV's Carolyn Everson Moves to Redmond, Robin Domeniconi Leaves for Hachette

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NEW YORK ( -- MTV Networks' Carolyn Everson is set to join Microsoft as global head of sales for MSN, a role that has been left unfilled since former sales chief Joanne Bradford left the company in early 2008.

The move, first reported by AllThingsD, will soon be announced by Microsoft, according to a person close to the deal. In her new post, Ms. Everson -- who has been exec VP for strategy and operations at MTV Networks since May 2007 -- will report to Darren Huston, corporate VP-consumer and online at Microsoft.

Robin Domeniconi is leaving Microsoft to become senior VP and chief brand officer at Hachette Filipacchi's Elle Group.
Robin Domeniconi is leaving Microsoft to become senior VP and chief brand officer at Hachette Filipacchi's Elle Group.
The move comes as Robin Domeniconi, Microsoft's VP of U.S. advertising sales, is leaving the company to become senior VP-chief brand officer, filling a vacancy created two months ago when Carol Smith decamped for rival Conde Nast. Ms. Domeniconi had recently worked on the development of, a lifestyle website introduced in April by MSN, Hachette and Berman Bran. If she had stayed at Microsoft, Ms. Domeniconi would have reported to Ms. Everson.

Microsoft is said to be looking internally for a replacement for Ms. Domeniconi. One of her direct reports, VP-U.S. Advertising Sales Keith Lorizio, is said to be front-runner for the job.

The appointment of Ms. Everson at Microsoft fills one of two gaping vacancies on the sales side at two of the biggest sellers of online advertising. Yahoo is seeking a global sales chief -- also a spot vacated by Ms. Bradford earlier this year -- and is said to be lobbying Associated Content CEO Patrick Keane to take the job.

Ms. Domeniconi's turn at Microsoft was a short one, less than a year and a half since joining Microsoft at the beginning of 2009. Her arrival at Hachette returns her to the magazine business, where she previously worked as president of Time Inc.'s Media Group overseeing corporate sales and marketing and, earlier, as president and publisher of Time Inc.'s Real Simple.

Elle had been on a tear under Ms. Smith, who left in April to take over Bon Appetit and the Gourmet brand. Her time at Elle saw the magazine temporarily overtake Vogue in ad pages, but she departed just as Vogue and Time Inc.'s InStyle leapfrogged the title for first quarter ad pages.

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