Video: How Upworthy Wages War for Reader Attention

Why Upworthy Isn't Doing So Many 'Upworthy' Headlines Anymore

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"We think of the world as a war for attention that gets tougher and tougher each day," Upworthy co-founder Peter Koechley told Internet Week New York on Thursday. That has huge implications for media, and for brands. His entire presentation below:

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