By comparison, SB Nation received 8.84 million unique visitors
in September, and Polygon attracted 947,000, per comScore. Across
desktop and mobile web in August, Vox's three properties spanned
18.88 million visitors, though that doesn't account for people who
may have checked out two or more of the sites that month.
Mr. Bankoff declined to disclose Vox Media's revenue numbers,
but said that the company's revenue has "roughly doubled" compared
with last year, is profitable this quarter and will close the year
in the black.
Prior to this latest funding round, Vox Media had raised $35.6
million, according to the company's SEC filings. That figure does
not include $487,918 that remained to be sold as of
Vox's last funding filing in March 2012.
Accel Partners had led Vox's first funding round in 2008. That
initial investment came from Accel's fund dedicated to early-stage
companies, but this most recent round moves Vox into the investment
firm's growth fund that concentrates on later-stage companies.
Accel had previously invested in Facebook as an early-stage company
then reupped with the social network through the growth fund.
"The growth fund looks for later-stage opportunities: great
entrepreneurs, great sectors, bigger companies of size, scale,
profits and everything else...Vox fits that bill," said Accel
Partners' Ryan Sweeney who leads the growth fund.
"Later-stage" can be synonymous with "ripe to go public," though
Mr. Bankoff shrugged off the notion. "We just closed financing.
We're not focused on anything other than executing on our plans,"